William Cross is a British singer, songwriter, and guitarist best known as the charismatic frontman and primary creative visionary behind Birmingham indie-rock and dream-pop outfit JAWS. Emerging as a core pillar of the influential 'B-Town' indie movement in the early 2010s alongside bands like Swim Deep and Peace, Cross helped define the sun-drenched, reverb-soaked British alternative sound.
Across acclaimed studio albums including 'Be Slowly' (2014), 'Simplicity' (2016), and 'The Ceiling' (2019), Cross's introspective baritone vocals and shimmering chorus-drenched guitar lines drove beloved tracks such as 'Gold', 'Stay In', 'Think Too Much, Feel Too Little', 'Surround You', and 'Driving Sad'. The band's sonic formula combines 90s shoegaze, indie pop, and grunge textures.
JAWS has toured extensively across the UK and Europe, selling out major venues and performing at festivals like Reading & Leeds and Live at Leeds.
For guitarists, William Cross and JAWS' songs offer an exhilarating playground of chorus-heavy dream-pop guitar chords, lush jangle riffs, and dynamic indie-rock progressions that are immensely popular to play on electric guitar.
William Cross is a British singer, songwriter, and guitarist best known as the charismatic frontman and primary creative visionary behind Birmingham indie-rock and dream-pop outfit JAWS. Emerging as a core pillar of the influential 'B-Town' indie movement in the early 2010s alongside bands like Swim Deep and Peace, Cross helped define the sun-drenched, reverb-soaked British alternative sound.
Across acclaimed studio albums including 'Be Slowly' (2014), 'Simplicity' (2016), and 'The Ceiling' (2019), Cross's introspective baritone vocals and shimmering chorus-drenched guitar lines drove beloved tracks such as 'Gold', 'Stay In', 'Think Too Much, Feel Too Little', 'Surround You', and 'Driving Sad'. The band's sonic formula combines 90s shoegaze, indie pop, and grunge textures.
JAWS has toured extensively across the UK and Europe, selling out major venues and performing at festivals like Reading & Leeds and Live at Leeds.
For guitarists, William Cross and JAWS' songs offer an exhilarating playground of chorus-heavy dream-pop guitar chords, lush jangle riffs, and dynamic indie-rock progressions that are immensely popular to play on electric guitar.
